Date of Issue: February 2021 Issue  Category: New Products

Yamazaki Baking Company to hold "Yamazaki Spring Bread Festival" from February 1 to April 30

"Yamazaki Spring Bread Festival"
Yamazaki Baking Company Ltd., the largest bread wholesaler in Japan, will hold the annual "Yamazaki Spring Bread Festival" from February 1 to April 30.
This year's gift is a "white smile plate" with a diameter of about 21 cm and a height of about 3 cm. It can be used for a wide range of meals from one plate menu to main dishes such as hamburgers and stews. It has a simple design and is easy to wash and stack.
It is a product made by ALC France, the world's largest glass tableware maker headquartered in France. The material is physically tempered glass, which is said to be stronger than ordinary glass.

During the festival period, you can get one "white smile plate" at shops where Yamazaki products are sold, in exchange for the 28 point stickers affixed to the campaign products such as "Royal Bread", "Super Rich Bread", "Double Soft", "Luvin Butter Roll", and "Lunch Pack".

"Spring Bread Festival" is held every year in spring, and in the first Bread Festival in 1981, the gift was a pure white plate made in France. It delighted many people as a "fashionable plate full of cleanliness and smartness".

Since then, various types of "white plates" made in France have been the gifts every year, and the total of 500 million "white plates have been given to Yamazaki bread lovers.