Date of Issue: April 2022 Issue of Bakery Japan  Category: Reports

Pompadour Starts Sending Out Infomation About Bread on TikTok

A short movie in which cornets are baked is shown on TikTok.
Retail bakery chain Pompadour, headquartered in Yokohama City, Kanagawa Prefecture, and headed by president Takashi Mito, started sending out information about bread on the video-sharing service TikTok. Aimed at a younger audience, the bakery will post short movies on topics such as how to eat bread and how bread is made.

The bakery says, "We hope that the information we send out on TikTok will help people become more familiar with bread, which is fun to look at and tasty to eat. "